My fellow people from the 80s and 90s might remember the Swatch Watch. Brightly colored and the coolest things around. Then I grew up and forgot all about them for a very long time. It could be that I wasn’t on trend with watches. Or maybe because no one around me actually wore one. But the below launch of their galactic influenced watches caught my attention big time.
They apparently launched a Space Collection recently and have now followed it up with a new launch promising an escape from the black and white world and enter a bright and colorful universe of BIG BOLD PLANETS.
In this one, Swatch draws upon outer space as inspiration for its series of brightly colored Big Bold Planets watches with a unique feature: interchangeable straps. Although fan of Apple watches etc might not find that completely as unique as they make it sound.
But I did like the how the pops of purple, green, orange and light blue detailing play off against a matte black watch strap and bezel. The 47mm watch case and clear dial comes with a multicolored print. The Big Bold Planet model comes with a second strap for an extra surprise. And thanks to the tool kit provided in the packaging, allows a quick strap switch for a fresh new look in a matter of seconds. Swatch applied an intriguing, encrypted language to the watch strap and packaging, leaving the interpretation of the true intention up to the wearer. So basically, it’s a pretty cool model overall. Will it catch on is the big question of course.
When and Where can you get the new Swatch Watch?
From what I’ve been told the latest addition will be available on Swatch.com and in Swatch stores from September 2nd. Let me know what you think about the latest Swatch watch and whether you’d consider adding one to your accessories.